Enhancing brand visibility is no child’s play. Content creators have to roll-up their sleeves and work diligently to ramp up their social networking presence. However, in this, they also need to follow certain rules to ensure their posts don’t clash with the community guidelines of varied social networking channels. Instagram is without doubt one of the very most widely used social networking outlets to improve their reach and bolster their image. Indeed, a well-established presence on this platform can perhaps work wonders for a business.
However, for cannabis entrepreneurs, the situation can turn a bit disheartening. Instagram for cannabis store is becoming problematic mainly due to its stranglehold on cannabis businesses. It can be seen in the proper execution of shadowbanning this content of such companies, which hinders their efforts to improve their reach on this popular platform. Surely there should be some way around it. More importantly, what does shadowban entails?
What Is Shadowbanning?
It refers to blocking this content of a specific user on social networking in ways that the user doesn’t know that it’s happening. Once shadowbanned, social networking platforms like Facebook, TikTok, or Instagram will hide your posts from occurring on hashtags. If you are shadowbanned on IG, your posts will not show on other’s feeds till those individuals follow you.
To put it differently; shadowbanning is the greatest nightmare of content creators and marketeers. It dramatically lowers your page’s ability to be found by new followers. Worst still, you will not even get a notification from Instagram about you being shadowbanned. The clever algorithm will quietly do its work, leaving you stranded in darkness.
If Instagram deletes your posts because of it being against their community guidelines multiple times, you might find your whole account getting permanently deleted soon. Suffice to express that you may not, regardless, want that to happen. So, how can you get your way around it? Well, by following certain tips and tricks.
Instagram for Cannabis Store – How exactly to Utilize the Algorithm for Your Advantage
Let’s call a spade a spade. If you are a company operating with the cannabis industry and posting images of cannabis and its products, Instagram won’t like them. Consequently, you will need to bear the burden of becoming shadowbanned. But you cannot deny that this social networking platform is really a significant element of your social networking marketing strategy. Given below are tips that you can use for promoting your business on it.
Focus on content diversity
First, assess what your business delivers to the customers. Then, compile a number of pictures and videos that reflect your customer experiences and your brand vision. Whenever you learn how your brand caters to the requirements of its customers, you will have the ability to uncover the consumer experience that your business showcases.
With this specific outlook, share images of your staff, dispensary activities, the honours you’ve received, and everything you advocate. buy uk weed This should express the lifestyle that your audience desire to have when they connect to your brand. Your aim must certanly be to collaborate in the cannabis culture on Instagram actively rather than just flaunting your products. Simply speaking, share lifestyle, experiences, and people on the IG page.
Leverage Instagram tools
There’s no shortage of tools that Instagram provides to the brands. You need to use tools like Instagram Stories, Instagram Guides, Reels, and Carousel posts to improve your engagement with your audience and help them get to know you better. Each one of these tools have different features and are great for promoting your brand in numerous ways.
For example, using Instagram Guides, you provides more comprehensive content like tutorials and frequently asked questions. While with Reels, you can create incredibly captivating 15 to 30-second videos about your brand and publish them. If you wish to post some long-form video content, feel free to use IGTV.
Turn into a responsible hashtag user
Here’s where you need to tread carefully. You can’t use popular hashtags like #cannabis, #weed, #cannabiscommunity, and many more on your own posts. It’s a sure-shot means of making yourself shadowbanned. You need to carefully phrase your hashtags, even if that means taking out the hashtags of cannabis completely. Turn innovative and use unique words like C*nnabis in your Facebook and Instagram pages. Rather than weed, write ouid or st0ner for a stoner.
Make your content informative.
Who doesn’t love to obtain knowledge and information? Facebook and Instagram are always up for it. Accredited publications that bring studies and research on cannabis don’t get shadowbanned primarily since they are educational in nature. Have a cue from such educational accounts and gear your content to educate people about terpenes interactions and legal rules. It provides you with an air of authority. Impart new knowledge to your followers in every single video of yours.
Today, hemp and cannabis companies are striding ahead in removing the stereotypes associated with these products. It also means that there are plenty of incorrect information regarding cannabis and hemp products that need to be rectified. Leverage it and start building a connection of trust with your audience.
Don’t commit the mistakes it is possible to avoid
You may find the environmental surroundings of Instagram for cannabis store becoming more unfavourable for your business if you keep committing blunders regarding your content on this platform. Listed here are a number of the errors as possible rectify.
Do not fall under the trap of having inspired by a company that is successfully able to market its cannabis-related sales content on IG. Know that according to Instagram’s rules, posting any product or service linked to cannabis isn’t correct. Lastly, inform yourself on the new rules and regulations to ensure that you may not make any mistake.